Track and analyze key front office performance metrics including occupancy rates, average daily rate (ADR), revenue per available room (RevPAR), and booking sources to optimize revenue management and operational efficiency.
Report Objective
Monitor daily hotel performance metrics to guide revenue management decisions, track occupancy trends, and identify opportunities to optimize room rates and distribution channels. This daily analysis enables quick response to market conditions and helps maintain optimal revenue generation.
Occupancy and Rate Performance
Track daily occupancy rates and average daily rate (ADR) trends
Questions to Consider:
How does current occupancy compare to recent trends and capacity?
Is ADR optimized for current demand levels?
What is the relationship between occupancy and ADR?
What is the day-over-day change in occupancy?
Are there any clear patterns in occupancy fluctuation?
How does current occupancy compare to recent averages?
How has ADR changed over the past week?
Is ADR movement aligned with occupancy trends?
What factors are influencing ADR changes?
Revenue Performance
Analyze RevPAR and total revenue trends
Questions to Consider:
How is RevPAR trending compared to previous periods?
What is driving changes in total revenue?
Are there specific days showing notable performance?
How is RevPAR trending compared to previous periods?
What is driving RevPAR performance - rate or occupancy?
Are there any concerning trends in RevPAR?
Booking Source Analysis
Examine booking patterns and revenue by source
Questions to Consider:
Which booking sources are driving the most revenue?
How is the mix of booking sources changing?
Are certain channels showing better rate performance?