Track and analyze revenue performance across different booking channels (direct, OTAs, corporate, wholesalers) to optimize distribution strategy and maximize RevPAR. Monitor channel costs, booking patterns, and price parity to ensure optimal channel mix and profitability.
Report Objective
Monitor and optimize the distribution channel mix across properties to maximize revenue while managing costs. Track booking patterns, revenue contribution, and profitability by channel to inform pricing and inventory allocation decisions.
Channel Revenue Distribution
Stacked bar chart showing revenue contribution by channel
Questions to Consider:
How is revenue distributed across different booking channels?
Which channels are showing growth or decline month-over-month?
Are there seasonal patterns in channel performance?
How do channel costs impact overall profitability?
Which channels are the top revenue contributors?
How has the channel mix changed from previous months?
Are there opportunities to optimize low-performing channels?
Are there consistent patterns in channel performance?
Which channels show the most growth potential?
How do seasonal factors impact channel performance?
Average Daily Rate (ADR) by Channel
Line chart comparing ADR trends across channels
Questions to Consider:
How does ADR vary by channel?
Are we maintaining price parity across channels?
Which channels are delivering the highest ADR?
What is the impact of promotions on channel-specific ADR?
Which channels command the highest ADR?
Are there opportunities to improve ADR in specific channels?
How does channel ADR align with our pricing strategy?
How is ADR trending across different channels?
Are we maintaining consistent price positioning?
What is the impact of promotions on channel ADR?
Channel Booking Lead Time and Patterns
Bar chart showing average booking windows by channel
Questions to Consider:
What are the typical booking windows for each channel?
How do cancellation rates vary by channel?
Are there opportunities to optimize inventory allocation based on booking patterns?
Which channels perform best during peak vs. off-peak periods?
Which channels have the longest/shortest booking windows?
How do cancellation rates correlate with booking lead times?
Are there opportunities to optimize inventory allocation based on booking patterns?
Focus Areas for Optimization
Analyze channel contribution margins to optimize distribution costs
Review rate parity compliance across channels
Assess effectiveness of channel-specific promotions and packages
Evaluate channel mix strategy for different seasons and demand periods
Monitor competitive pricing across channels
Review channel manager performance and contract terms
Analyze booking patterns to optimize inventory allocation
Assess impact of loyalty program on direct bookings