Track and analyze key consumer trends in the footwear market, including sales patterns, consumer preferences, and market share dynamics to inform product strategy and marketing decisions.
Report Objective
Monitor and evaluate monthly changes in footwear consumer behavior, market dynamics, and sales performance across different categories and brands. This analysis helps identify emerging trends, shifts in consumer preferences, and opportunities for market positioning.
Sales Performance and Category Trends
Analysis of sales volume and revenue trends across footwear categories
Questions to Consider:
How are sales volumes and revenues trending across different footwear categories?
What is the relationship between average selling prices and units sold?
Which categories show the strongest growth potential?
Which categories are showing the strongest growth trends?
Are there any seasonal patterns in category performance?
How do revenue trends correlate with market events or promotions?
How price-sensitive are different categories?
What is the optimal price point for maximizing revenue?
Are there distinct price-volume relationships by category?
Consumer Preferences and Purchase Intent
Tracking of consumer sentiment and key purchase drivers
Questions to Consider:
How are consumer preferences evolving between comfort and style?
What is the trend in overall purchase intent?
Are there seasonal patterns in consumer preferences?
What is the relative importance of comfort vs. style?
How stable are consumer preferences over time?
Are there demographic differences in preferences?
How has purchase intent changed over the past year?
What factors are driving changes in purchase intent?
Are there correlations with economic indicators?
Market Share Analysis
Examination of brand performance and market position
Questions to Consider:
How is market share distributed across different price segments?
Which brands are gaining or losing market share?
What is the competitive landscape in each price segment?