Comprehensive analysis of marketing funnel performance across channels, focusing on conversion rates, channel efficiency, and spend optimization opportunities
Report Objective
Track and analyze marketing campaign performance through the conversion funnel, evaluating channel effectiveness, spend efficiency, and identifying optimization opportunities to improve overall marketing ROI.
Funnel Performance Overview
Analysis of conversion rates through key funnel stages from visitors to SQLs
Questions to Consider:
How are conversion rates trending at each funnel stage?
Where are the biggest drop-offs occurring?
What is driving changes in conversion performance?
What is the trend in visitor-to-lead conversion rate?
Are there any seasonal patterns in conversion performance?
How does current performance compare to our targets?
Channel Effectiveness
Evaluation of marketing channel performance and cost efficiency
Questions to Consider:
Which channels deliver the best conversion rates?
How does cost per conversion vary by channel?
Are we optimizing spend allocation based on performance?
Which channels have the lowest cost per conversion?
How does channel efficiency compare to previous months?
Where should we adjust our budget allocation?
How is our budget currently allocated?
Are we over/under-investing in any channels?
What adjustments should we make based on conversion efficiency?
Areas for Further Investigation
Analyze conversion rate variations by audience segment and campaign type
Investigate opportunities to optimize underperforming channels
Review attribution model effectiveness across the funnel
Assess impact of recent campaign optimizations
Evaluate content performance and its influence on conversion rates
Compare campaign performance against industry benchmarks
Identify seasonal trends and adjust planning accordingly