Track and analyze the performance of custom design options program, including adoption rates, revenue impact, and customer satisfaction metrics to optimize offering and improve homebuyer experience.
Report Objective
Monitor and evaluate the custom design options program's performance across key dimensions including financial impact, customer adoption, and satisfaction. This monthly analysis helps identify trends in option selections, optimize pricing strategies, and enhance the customer design experience.
Revenue and Adoption Metrics
Analyze monthly revenue generation and option selection patterns
Questions to Consider:
How is custom option revenue trending month-over-month?
What is the average number of options selected per home?
Are there seasonal patterns in option selection behavior?
What is the month-over-month revenue growth rate?
Are there consistent seasonal patterns in revenue?
How does revenue correlate with total homes sold?
How has the average number of selections changed over time?
What is driving changes in selection behavior?
Is there correlation between number of options and satisfaction?
Option Category Analysis
Evaluate performance across different option categories
Questions to Consider:
Which categories are most popular among homebuyers?
What is the revenue contribution of each category?
Are there opportunities to expand or modify certain categories?
Which categories have the highest selection rates?
How does revenue vary across categories?
Are there opportunities to optimize pricing or offerings?
Customer Experience Metrics
Track customer satisfaction and process efficiency
Questions to Consider:
How satisfied are customers with the design options process?
Is the selection process timeline meeting expectations?
What factors impact satisfaction scores?
What is the trend in customer satisfaction scores?