Track and analyze customer acquisition performance metrics including traffic sources, conversion rates, costs, and first purchase behavior to optimize marketing effectiveness and customer acquisition strategy.
Monitor and evaluate monthly customer acquisition performance across all marketing channels, analyzing key metrics such as visitor traffic, conversion rates, acquisition costs, and initial purchase behavior to optimize marketing spend and improve acquisition efficiency.
Review of website traffic volumes and conversion rates over time
Questions to Consider:
How is total visitor traffic trending month-over-month?
What is the overall conversion rate from visitor to customer?
Are there seasonal patterns affecting traffic or conversion rates?
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Analysis of customer acquisition by marketing channel and associated costs
Questions to Consider:
Which channels are delivering the most new customers?
How do acquisition costs vary by channel?
Are we optimizing spend across channels effectively?
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Evaluation of new customer first purchase metrics
Questions to Consider:
What is the average first order value for new customers?
How long does it take from first visit to purchase?
Are there trends in initial purchase behavior?
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Analyze cohort performance to identify highest-value customer acquisition sources
Evaluate effectiveness of current channel mix and budget allocation
Investigate opportunities to optimize conversion funnel and reduce drop-off
Review customer acquisition cost trends and identify optimization opportunities
Assess impact of marketing campaigns on acquisition metrics
Analyze seasonal patterns in acquisition performance
Evaluate customer lifetime value by acquisition channel
Review effectiveness of landing pages and conversion paths