Track and analyze key digital commerce metrics across web and mobile channels, focusing on revenue, traffic patterns, conversion rates, and customer behavior to optimize online retail performance and identify growth opportunities.
Monitor and evaluate the performance of digital retail channels, analyzing key metrics including sales, traffic, conversion rates, and customer engagement across web and mobile platforms. Identify trends, opportunities, and areas requiring attention to drive e-commerce growth and improve customer experience.
Bar chart comparing revenue across digital channels with conversion rates overlay
Questions to Consider:
How are sales trending across web vs mobile channels?
Which channels show the highest conversion rates?
What is the average order value by channel?
Are there specific product categories driving channel performance?
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Line chart showing daily traffic patterns and engagement metrics
Questions to Consider:
What are the key traffic patterns and peak shopping times?
How does mobile vs desktop usage vary throughout the month?
Which marketing channels are driving the most qualified traffic?
What is the bounce rate trend across channels?
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Bar chart showing key conversion funnel metrics
Questions to Consider:
Where are the major drop-off points in the purchase funnel?
How do cart abandonment rates vary by channel?
What is the browse-to-purchase time across segments?
Which product categories show the highest engagement?
Analyze traffic sources and marketing channel attribution patterns
Investigate opportunities for reducing cart abandonment rates
Review mobile app engagement and conversion optimization
Assess impact of promotional activities on channel performance
Evaluate product recommendation effectiveness
Analyze customer segment behavior patterns
Review site search and navigation patterns
Assess checkout flow optimization opportunities