Track and analyze the department store's e-commerce performance across digital channels, focusing on revenue generation, customer behavior, and product category performance to optimize digital sales and customer experience.
Report Objective
Provide a comprehensive monthly analysis of our department store's e-commerce operations across digital channels, examining revenue trends, channel effectiveness, product category performance, and customer behavior metrics to guide strategic decisions and optimize digital sales performance.
Digital Channel Revenue Performance
Analysis of revenue trends and conversion rates across digital channels
Questions to Consider:
Which channels are driving the highest revenue and showing the strongest growth?
How do conversion rates vary across different digital channels?
What is the month-over-month change in channel performance?
Which channels are showing consistent growth?
Are there seasonal patterns in channel performance?
How is the channel mix evolving over time?
Which channels have the highest conversion rates?
What factors might be influencing conversion rate changes?
How do conversion rates correlate with revenue performance?
Product Category Analysis
Examination of sales volume and average order value by product category
Questions to Consider:
Which product categories are performing best in terms of sales volume?
How does average order value vary across categories?
Are there seasonal patterns in category performance?
Which categories are showing the strongest growth?
Are there seasonal patterns in category performance?
How is the product mix changing over time?
Which categories have the highest average order value?
Are there opportunities to increase basket size?
How do promotional periods impact average order value?
Customer Behavior Metrics
Review of key customer behavior indicators
Questions to Consider:
What are the trends in cart abandonment rates?
How is the repeat purchase rate evolving?
What correlations exist between customer behavior metrics and revenue?
What factors are influencing cart abandonment rates?
How does repeat purchase rate correlate with overall performance?