Track and analyze digital channel performance for home furnishings e-commerce operations, focusing on revenue generation, marketing channel effectiveness, and product category performance to optimize online sales and customer experience.
Monitor and evaluate the performance of our home furnishings e-commerce operations across key digital channels, identifying trends in revenue, conversion rates, and category performance to optimize digital marketing spend and improve online shopping experience.
Analysis of top-line revenue metrics and conversion rates
Questions to Consider:
How are revenue and orders trending month-over-month?
What factors are driving changes in conversion rates?
Are we meeting our monthly revenue targets?
How does current performance compare to seasonal expectations?
|
Evaluation of traffic and revenue by marketing channel
Questions to Consider:
Which channels are most effective at driving qualified traffic?
How does revenue per visit vary across channels?
Are marketing spend allocations aligned with channel performance?
What opportunities exist for channel optimization?
|
Review of category-level performance metrics
Questions to Consider:
Which categories are driving the most revenue?
How do conversion rates vary by category?
Are there opportunities to improve category mix?
What merchandising strategies could improve category performance?
|
Analyze customer journey patterns to identify friction points in the purchase process
Evaluate effectiveness of product recommendation algorithms
Review mobile vs desktop performance metrics
Assess impact of pricing and promotion strategies on conversion rates
Investigate cart abandonment patterns by product category
Review shipping threshold impact on average order value
Analyze customer reviews and ratings by product category
Evaluate effectiveness of retargeting campaigns across channels