Monthly E-commerce Digital Channel Performance Report
Track and analyze digital channel performance across specialty retail e-commerce operations, focusing on key metrics including revenue, traffic sources, conversion rates, and customer behavior patterns to optimize digital sales channels and improve operational efficiency.
Report Objective
Monitor and evaluate the performance of digital sales channels for specialty retail e-commerce operations, analyzing month-over-month trends in revenue, traffic, conversion rates, and customer engagement metrics to identify opportunities for optimization and growth.
Revenue Performance by Channel
Line chart showing revenue trends across digital channels
Questions to Consider:
How is revenue distributed across different digital channels?
What is the month-over-month growth rate for each channel?
Which channels show the highest revenue potential?
Are there seasonal patterns affecting channel performance?
Which channels are showing the strongest growth momentum?
Are there any concerning trends in channel performance?
How do seasonal patterns affect different channels?
Which channels are experiencing the fastest growth?
Are any channels showing consistent decline?
How do growth rates compare to business targets?
Traffic and Conversion Analysis
Bar chart comparing channel traffic and conversion rates
Questions to Consider:
Which channels drive the highest quality traffic?
How do conversion rates vary by traffic source?
What is the relationship between traffic volume and conversion quality?
Are there specific user segments performing better than others?
Which channels are most effective at driving traffic?
Is traffic volume correlated with revenue performance?
Are there opportunities to optimize lower-performing channels?
Which channels have the highest conversion efficiency?
What factors contribute to conversion rate differences?
Are there opportunities for conversion optimization?
Customer Engagement Metrics
Table showing key engagement metrics by channel
Questions to Consider:
What is the average order value by channel?
How does customer lifetime value vary across channels?
Which channels show the highest customer retention rates?
What is the impact of marketing campaigns on engagement?
channel
avg_order_value
customer_ltv
retention_rate
Website
$172.93
$150.00
41.8%
Amazon
$134.75
$400.31
15.0%
Etsy
$45.00
$484.19
53.4%
eBay
$193.27
$859.91
21.1%
Social Commerce
$132.92
$851.02
24.7%
Website
$100.53
$651.96
46.6%
Amazon
$100.81
$1,155.95
43.2%
Etsy
$72.36
$986.58
39.6%
eBay
$145.41
$362.39
35.8%
Social Commerce
$192.84
$150.00
56.6%
Which channels drive the highest customer lifetime value?