Monthly Event Planning Performance Analysis

Track and analyze key event planning metrics including attendance rates, revenue performance, and customer satisfaction across all managed events, focusing on identifying trends, operational efficiency, and areas for service enhancement.

Report Objective

Monitor and evaluate the performance of events executed in the past month, analyzing attendance metrics, financial outcomes, and customer satisfaction to optimize future event planning strategies and operational efficiency.

Event Attendance and Revenue Analysis

Line chart showing event attendance trends and bar chart displaying revenue performance

Questions to Consider:

2025-02-012025-03-012025-04-01event_date120140160180200sum(actual_attendees) vs. event_typesum(actual_attendees)event_typeHow is Event Attendance Trending?Actual attendance shows 93% conversion rate from registrations across all events
  • What is the attendance trend across different event types?

  • How does actual attendance compare to registered attendees?

  • Are there specific dates showing higher attendance rates?

  • Which event types are generating the most revenue?

  • How does revenue correlate with attendance?

  • What is the average revenue per attendee by event type?

CorporateWeddingConferenceSocialWorkshopevent_type$0$100,000$200,000$300,000$400,000sum(revenue)sum(revenue)Revenue Performance by Event TypeCorporate events generate highest average revenue at $45,000 per event

Customer Satisfaction and Feedback

Bar chart showing satisfaction scores and table of feedback metrics

Questions to Consider:

CorporateWeddingConferenceSocialWorkshopevent_type0.020.040.060.080.0sum(satisfaction_score)sum(satisfaction_score)Customer Satisfaction Scores by Event TypeWeddings maintain highest satisfaction with average score of 4.5/5.0
  • Which event types receive the highest satisfaction scores?

  • How do satisfaction scores correlate with event size?

  • Are there consistent patterns in satisfaction across event types?

  • How is NPS trending over time?

  • Which event types show the highest NPS scores?

  • Are there specific factors contributing to NPS variations?

2025-02-012025-03-012025-04-01event_date6080100sum(nps_score)sum(nps_score)Net Promoter Score TrendsOverall NPS improved to 65 for events in last week of month

Operational Efficiency Metrics

Bar chart comparing planned vs. actual costs and scatter plot of staff utilization

Questions to Consider:

Feb 2025Mar 2025Apr 2025event_date$0$5,000$10,000$15,000$20,000actual_costactual_costPlanned vs Actual Costs by Event TypeCorporate events show highest cost variance at 15% above plan
  • How well are we managing costs against budget?

  • Which event types show the largest cost variances?

  • Are there patterns in cost overruns?

  • How does staff utilization vary with event size?

  • What is the optimal staffing level for different event types?

  • Are there opportunities to improve staff efficiency?

Feb 2025Mar 2025Apr 2025event_date78%80%82%84%86%staff_utilizationStaff Utilization vs Event SizeOptimal staff utilization achieved at 85% for medium-sized events