Track and analyze the effectiveness of store floor sets and visual merchandising strategies through key metrics including sales performance, customer engagement, and display effectiveness to optimize store layout and product presentation.
Report Objective
Monitor and evaluate the performance of retail floor sets and visual merchandising initiatives on a monthly basis, focusing on sales efficiency, customer engagement metrics, and display effectiveness to drive improvements in store presentation and customer experience.
Sales Performance and Customer Behavior
Line chart showing monthly sales per square foot and conversion rate trends
Questions to Consider:
How has sales performance trended over the past months?
What is the relationship between dwell time and conversion rates?
Are we seeing seasonal patterns in customer behavior?
What is the month-over-month change in sales per square foot?
How do conversion rates correlate with sales performance?
Are there any seasonal patterns in performance metrics?
Display Effectiveness
Bar chart comparing performance across different display types
Questions to Consider:
Which display types generate the highest engagement?
How does sales performance vary by display location?
What is the optimal mix of display types?
Which display types show the strongest performance?
How does engagement correlate with sales?
What is the optimal mix of display types?
Category Performance Analysis
Bar chart showing sales share and turnover rate by category
Questions to Consider:
Which categories are driving the most value?
How does space allocation align with sales performance?
Are there opportunities to optimize category placement?
Which categories contribute most to overall sales?
How does turnover rate vary across categories?
Are there opportunities to optimize space allocation?