Monthly Visual Merchandising Floor Set Performance Review
Track and analyze the performance of store floor sets, focusing on sales metrics, customer engagement, and merchandising effectiveness to optimize product placement and visual displays.
Report Objective
Monitor and evaluate the effectiveness of floor set layouts and visual merchandising strategies across store locations, analyzing sales performance, customer behavior, and space utilization metrics to optimize product presentation and drive revenue.
Sales Performance by Floor Section
Bar charts comparing sales metrics across different floor sections and product categories
Questions to Consider:
Which floor sections are generating the highest sales per square foot?
How do conversion rates vary by floor section?
What is the impact of featured display locations on product sales?
Are there significant variations in performance between different store layouts?
Which sections are performing above/below the store average?
How does section performance correlate with square footage allocation?
Are there opportunities to optimize underperforming sections?
Which sections are most effective at converting browsers to buyers?
How do conversion rates align with traffic patterns?
What merchandising strategies are working in high-converting sections?
Customer Traffic Flow Analysis
Heat map visualization of customer traffic patterns and dwell time
Questions to Consider:
Which areas of the store receive the highest customer traffic?
How does dwell time correlate with sales conversion?
Are there any noticeable traffic flow bottlenecks?
How effective are end-cap displays in capturing customer attention?
How does dwell time correlate with sales performance?
Which sections need improved engagement strategies?
Are there opportunities to optimize traffic flow?
Which sections attract the most customer traffic?
Are there underutilized areas that need attention?
How can we improve traffic flow to less-visited sections?
Visual Merchandising Impact
Line charts tracking the performance of featured displays and promotional setups
Questions to Consider:
How do seasonal displays impact overall section performance?
What is the lift in sales for products featured in prime locations?
Which visual merchandising techniques are most effective for different product categories?
Which display types are most effective for different product categories?
How can we optimize display allocation based on performance?