Track and analyze the effectiveness of department store visual merchandising and floor sets through key performance metrics including sales performance, customer engagement, and display effectiveness
Report Objective
Monitor and evaluate the performance of visual merchandising and floor set strategies across departments, focusing on sales effectiveness, customer engagement metrics, and display optimization opportunities to drive retail performance improvements.
Sales Performance by Department
Bar chart showing sales per square foot across departments with conversion rate overlay
Questions to Consider:
Which departments are showing the strongest sales performance?
How do conversion rates vary by department?
Are there seasonal patterns in department performance?
What is the relationship between conversion rates and sales per square foot?
Which departments are consistently top performers?
How does sales density vary across different store sections?
Are there opportunities to optimize underperforming departments?
What are the key drivers of conversion rate changes?
How do seasonal events impact conversion performance?
Which months consistently show stronger conversion rates?
Customer Engagement Metrics
Line chart tracking average dwell time and display engagement scores
Questions to Consider:
How has customer engagement evolved over time?
What is the correlation between dwell time and engagement scores?
Which displays are most effective at capturing customer attention?
Are there specific seasonal trends in customer engagement?
What is the relationship between dwell time and engagement?
Are there optimal dwell time targets for different display types?
How can we improve engagement scores?
What is the optimal display refresh frequency?
How does refresh rate impact customer engagement?
Are there seasonal patterns in refresh rate effectiveness?
Display Effectiveness
Analysis of display refresh rates and their impact on performance metrics
Questions to Consider:
How does display refresh frequency impact customer engagement?
What is the optimal refresh rate for different departments?
Are there opportunities to optimize display timing?