Track and analyze the effectiveness of lead generation efforts across all marketing channels, focusing on lead volume, quality, and conversion rates throughout the funnel to optimize marketing ROI and pipeline contribution.
Report Objective
Monitor and evaluate the performance of lead generation activities across digital channels, assess lead quality metrics, and identify opportunities to optimize conversion rates and campaign effectiveness on a monthly basis.
Lead Generation Performance
Line chart showing monthly lead volume trends by source
Questions to Consider:
How has total lead volume changed month-over-month?
Which channels are driving the highest volume of leads?
Are there any seasonal patterns in lead generation?
What is the cost per lead by channel?
What is the month-over-month growth rate in lead volume?
Are we meeting our monthly lead targets?
How do current numbers compare to same period last year?
Which channels are most cost-effective?
How balanced is our channel mix?
Are there any underperforming channels?
Lead Quality and Conversion
Bar chart displaying conversion rates across funnel stages
Questions to Consider:
What percentage of leads are converting to MQLs?
How does lead quality vary by source?
Are we meeting our SQL targets?
Which lead sources have the highest conversion rates to opportunities?
Is lead quality improving over time?
What factors are driving conversion rate changes?
Are we maintaining consistent qualification standards?
Which sources produce the highest quality MQLs?
Are conversion rates meeting target thresholds?
How can we improve SQL conversion rates?
Campaign Performance
Table showing key campaign metrics
Questions to Consider:
Which campaigns are generating the highest quality leads?
How do different content types perform in lead generation?
What is the ROI of our paid campaigns?
Are there specific audience segments that convert better?
campaign_name
leads_generated
conversion_rate
campaign_roi
Q4 Product Launch
600
4.6%
2.3
Tech Summit 2024
449
6.9%
2.4
Industry Whitepaper
526
11.2%
2.6
Solution Webinar Series
423
9.1%
2.8
Q4 Product Launch
398
13.3%
2.3
Tech Summit 2024
224
5.2%
3.8
Industry Whitepaper
391
6.7%
3.2
Solution Webinar Series
100
4.5%
3.4
Q4 Product Launch
571
5.2%
2.6
Tech Summit 2024
196
6.7%
3.2
Which campaigns have the best ROI?
How do different campaign types perform?
What are the key success factors for top campaigns?