Track and analyze media placement effectiveness across channels, focusing on reach, engagement, and conversion metrics to optimize media buying strategy and ROI.
Report Objective
Monitor and evaluate the performance of media placements across all active channels, analyzing spend efficiency, audience reach, engagement metrics, and conversion rates to optimize media buying decisions and maximize return on ad spend (ROAS).
Campaign Performance Overview
Line chart showing daily spend and performance metrics across channels
Questions to Consider:
How is spend being allocated across different channels?
Which channels are delivering the strongest ROAS?
Are there any significant performance trends or anomalies?
How do current period metrics compare to previous period?
Are there any significant spikes or drops in daily spend?
How does channel allocation align with our media plan?
Which channels show the most consistent spending patterns?
Which channels show the most consistent conversion performance?
Are there any notable trends in conversion volume?
How do weekend vs. weekday conversion patterns differ?
Audience Reach and Engagement
Bar charts comparing reach and engagement metrics by placement
Questions to Consider:
Which placements are most effective at reaching our target audience?
How do engagement rates vary by platform and format?
Are we meeting our frequency and impression goals?
What is the cost per engagement across different placements?
Which formats are most effective at reaching our audience?
How does reach efficiency vary by format?
Are there any underperforming formats that need attention?
Which formats drive the highest engagement?
How do engagement rates correlate with placement costs?
Are there formats that consistently underperform?
Conversion Performance
Scatter plot showing conversion rates vs. cost per acquisition
Questions to Consider:
Which placements are driving the most efficient conversions?
How do conversion rates compare across different audience segments?
Are there specific creative formats that consistently outperform others?
Which placements offer the best balance of cost and engagement?
Are there any outliers that require investigation?
How do different formats cluster in terms of performance?
Areas for Optimization
Analyze performance patterns by daypart and day of week to optimize scheduling
Review audience segment performance to refine targeting strategies
Evaluate creative performance by format and message to inform content strategy
Assess impression quality metrics to optimize placement selection
Compare platform-specific metrics to benchmark performance
Investigate high-performing placement characteristics for future buying decisions
Review frequency caps and distribution for optimization opportunities
Analyze viewability rates and their impact on performance