Track and analyze marketing campaign performance across channels, focusing on ROI, revenue generation, and cost efficiency to optimize marketing spend and improve campaign effectiveness.
Report Objective
Monitor and evaluate the return on investment (ROI) across marketing channels on a monthly basis, identifying trends in performance, spend efficiency, and revenue generation to inform strategic budget allocation and campaign optimization decisions.
Channel ROI Performance
Bar chart comparing ROI across channels with month-over-month comparison
Questions to Consider:
Which channels are delivering the highest ROI?
How has ROI evolved across channels over the past months?
Are there any concerning trends in channel performance?
Which channels consistently outperform the average ROI?
Are there channels showing concerning ROI trends?
How does channel ROI align with business objectives?
Which channels show the most stability in ROI?
Are there seasonal patterns in channel performance?
How have recent optimization efforts impacted ROI?
Revenue and Spend Analysis
Line chart tracking revenue and spend trends by channel
Questions to Consider:
How is revenue trending relative to spend?
Which channels show the most efficient spend-to-revenue ratio?
Are there seasonal patterns affecting performance?
How does revenue growth compare to spend increases?
Which channels show the strongest revenue momentum?
Are there opportunities to optimize spend allocation?
Conversion Performance
Scatter plot examining conversion rates and cost per acquisition
Questions to Consider:
How do conversion rates vary by channel?
Which channels have the most favorable CPA?
Are there opportunities to optimize underperforming channels?
Which channels demonstrate the best conversion efficiency?