Track and analyze key revenue metrics, booking channel performance, and pricing strategies to optimize revenue management decisions and maintain competitive positioning in the market.
Monitor and evaluate monthly revenue performance across key metrics including RevPAR, ADR, and occupancy rates. Analyze booking channel effectiveness and room type pricing strategies to identify opportunities for revenue optimization and market share growth.
Time series analysis of core revenue metrics
Questions to Consider:
How are RevPAR, ADR, and occupancy trending month-over-month and year-over-year?
What seasonal patterns are emerging in our key metrics?
How do our metrics compare to market benchmarks and budgeted targets?
|
Comparative analysis of booking channel performance
Questions to Consider:
Which channels are delivering the highest revenue contribution?
How do acquisition costs vary across channels?
Are there opportunities to optimize channel mix?
|
|
Analysis of room type pricing and revenue efficiency
Questions to Consider:
How effective is our current pricing strategy by room type?
Are there opportunities to optimize room type mix?
Which room types show the highest revenue efficiency?
|
Evaluate dynamic pricing strategies based on demand patterns and market conditions
Assess channel commission structures and partnership agreements
Review room type positioning and upgrade strategies
Analyze corporate account performance and contract rates
Monitor competitive pricing and market share trends
Evaluate revenue management system effectiveness
Review cancellation and modification policies
Assess potential for package and promotional offerings