Comprehensive analysis of broadcast advertising spot performance focusing on revenue generation, inventory utilization, and performance across dayparts and advertiser categories. This report tracks key metrics including sell-through rates, ratings delivery, and category distribution to support strategic sales planning and inventory optimization.
Report Objective
Monitor and analyze monthly broadcast advertising spot performance across revenue, inventory utilization, and audience delivery metrics. Identify trends in advertiser category mix and daypart performance to optimize pricing and inventory allocation strategies.
Revenue and Inventory Performance
Track monthly revenue trends and inventory utilization metrics
Questions to Consider:
How does current month revenue compare to previous periods?
What is the trend in sell-through rates and total spots aired?
Are there seasonal patterns in inventory demand?
What is the month-over-month revenue growth rate?
How does current performance compare to seasonal expectations?
Are there any notable trends in revenue patterns?
How efficiently are we selling our available inventory?
Are there specific months where sell-through drops significantly?
What is the relationship between sell-through and revenue?
Daypart Analysis
Analyze performance metrics across different dayparts
Questions to Consider:
Which dayparts are delivering the strongest revenue contribution?
How does ratings delivery vary by daypart?
Are there opportunities to optimize pricing in specific dayparts?
Which dayparts are exceeding or falling short of expectations?
How does revenue share align with ratings delivery?
Are there opportunities to optimize pricing in specific dayparts?
Advertiser Category Mix
Examine revenue distribution across advertiser categories
Questions to Consider:
Which categories are driving the most revenue?
How has the category mix evolved over time?
Are there emerging categories showing growth potential?
How concentrated is our revenue across categories?
Which categories show the most growth potential?
Are there seasonal patterns in category performance?