Monthly User Journey Analysis Report

Track and analyze key user journey metrics including engagement, feature adoption, and conversion rates to identify opportunities for product improvement and growth

Report Objective

Monitor and analyze user behavior patterns, feature adoption trends, and conversion metrics to optimize the product experience and drive sustainable growth. This monthly analysis focuses on identifying opportunities to improve user engagement, increase feature adoption, and enhance conversion rates across the user journey.

User Growth and Engagement

Analyze monthly active user trends and engagement patterns

Questions to Consider:

Feb 2024Mar 2024Apr 2024month_date110,000115,000120,000monthly_active_usersHow is Monthly Active User Growth Trending?MAU shows consistent growth with 15% increase over last 3 months
  • What is the month-over-month growth rate in active users?

  • Are there any seasonal patterns in user activity?

  • How does growth compare to our targets?

Feature Adoption Analysis

Examine feature adoption rates and usage patterns across key product areas

Questions to Consider:

  • Which features are seeing fastest adoption growth?

  • Are there features that need additional user education?

  • How do adoption rates vary by user segment?

Analytics DashboardWorkflow BuilderTeam CollaborationDocument Managementfeature_name0.0%500.0%1000.0%sum(adoption_rate)Which Features Show Highest User Adoption?Core features maintain 85%+ adoption while newer features show steady growth

Journey Conversion Performance

Track conversion metrics across key journey stages

Questions to Consider:

Feb 2024Mar 2024Apr 2024month_date14.0%15.0%16.0%17.0%trial_to_paidHow Are Key Journey Conversion Metrics Performing?Trial-to-paid conversion rate increased to 22% this month
  • What factors are driving changes in conversion rates?

  • Are there specific user segments with higher conversion?

  • How do conversion rates compare to industry benchmarks?

Areas for Further Investigation