Quarterly Content Analytics and Audience Insights Review

Track and analyze key content performance metrics, audience engagement patterns, and subscriber behavior to optimize content strategy and improve audience retention

Report Objective

Evaluate content performance and audience engagement trends over the quarter to identify opportunities for improving subscriber retention, content engagement, and overall audience growth. Focus on key metrics including page views, time on page, subscriber retention, and content type performance.

Content Engagement Trends

Line chart showing daily page views and average time on page across content categories

Questions to Consider:

2024-11-012024-12-012025-01-01date130,000140,000150,000160,000170,000sum(page_views) vs. content_categorysum(page_views)content_categoryHow is Content Engagement Trending Over Time?Page views show steady growth with seasonal variations in engagement levels
  • What are the peak engagement periods during the quarter?

  • How do different content categories contribute to overall traffic?

  • Are there any consistent day-of-week patterns in engagement?

  • Which content categories maintain reader attention the longest?

  • Is there a correlation between time on page and content length?

  • How does mobile vs desktop affect time on page?

NewsEntertainmentBusinessTechnologycontent_category0.020.040.060.080.0sum(avg_time_on_page)sum(avg_time_on_page)How Does Time on Page Vary Across Content Categories?Entertainment and Technology content drives longest engagement times

Subscriber Growth and Retention

Line chart tracking subscriber count and retention rate trends

Questions to Consider:

2024-11-012024-12-012025-01-01date78.0%80.0%82.0%84.0%86.0%retention_rateretention_rateWhat Are Our Subscriber Retention Trends?Retention rates remain strong with gradual improvement
  • What is the overall trend in subscriber retention?

  • Are there specific events correlated with retention changes?

  • How does retention vary by subscriber cohort?

Content Format Performance

Bar chart comparing engagement and sharing rates across content types

Questions to Consider:

  • How do different content formats perform in terms of engagement?

  • What is the relationship between content type and sharing behavior?

  • Which formats should we prioritize for future content development?

ArticleVideoPodcastInteractivecontent_type0.0%50.0%100.0%150.0%200.0%sum(engagement_rate)sum(engagement_rate)Which Content Types Drive Highest Engagement?Interactive and video content lead in both engagement and sharing