Brand Health Assessment

Comprehensive analysis of brand performance metrics including awareness, sentiment, positioning, and marketing effectiveness to guide strategic brand decisions

Report Objective

Track and analyze key brand health indicators across market segments, evaluate competitive positioning, and assess the effectiveness of brand marketing investments to inform strategic decisions and optimize brand building efforts.

Brand Awareness and Recognition

Analysis of brand awareness trends across market segments

Questions to Consider:

• How is brand recognition evolving in key market segments?

• What factors are driving awareness changes?

• Are there specific segments where awareness lags?

What are the quarter-over-quarter changes in brand awareness by segment? Are there any seasonal patterns in brand recognition? Which market segments show the strongest brand presence?

Brand Sentiment and Competitive Position

Comparative analysis of brand sentiment metrics and competitive positioning

Questions to Consider:

• How does our brand perception compare to competitors?

• What drives customer loyalty and advocacy?

• Where are the opportunities to differentiate?

How does our NPS compare to industry benchmarks? What drives positive vs negative sentiment? Which competitor poses the biggest threat to our brand position?

Which attributes most strongly correlate with purchase intent? How do attribute preferences vary by segment? Where are the biggest gaps between importance and our performance?

Brand Marketing Effectiveness

Evaluation of brand marketing investments and their impact

Questions to Consider:

• Which channels deliver the best ROI for brand building?

• How can we optimize our brand marketing mix?

• What is the relationship between spend and brand lift?

Which channels deliver the highest brand lift per dollar spent? Are there diminishing returns in any channels? How does ROI vary by campaign type and audience?

Strategic Focus Areas

• Analyze brand attribute performance gaps against competitor benchmarks

• Investigate opportunities to strengthen brand positioning in underperforming segments

• Evaluate channel mix optimization based on ROI analysis

• Review content strategy alignment with key brand attributes

• Assess brand messaging effectiveness across different audience segments

• Consider brand extension opportunities in high-performing segments

• Examine impact of industry trends on brand perception

• Plan targeted initiatives to improve specific brand attributes