Quarterly Marketing Campaign Attribution Report

Track and analyze marketing campaign performance across channels, measuring attribution at each touchpoint to optimize marketing spend and campaign effectiveness. Focus on conversion rates, ROI, and customer journey analysis to inform future campaign strategies.

Report Objective

Analyze campaign performance across all marketing channels, tracking attribution patterns and conversion rates throughout the customer journey. Evaluate ROI by channel and campaign type while identifying the most effective touchpoint combinations for driving conversions.

Campaign Attribution Analysis

Multi-touch attribution visualization showing conversion credit distribution across channels

Questions to Consider:

Paid SearchSocialEmailDisplayOrganicDirectchannel02,0004,0006,000sum(attributed_conversions)sum(attributed_conversions)How are Marketing Channels Contributing to Conversions?Paid Search and Social channels drive 60% of attributed conversions

  • Which channels are driving the highest number of attributed conversions?

  • How has the distribution of conversions across channels changed from last quarter?

  • Are there any underperforming channels that need attention?

  • How is conversion credit distributed across different channels?

  • Which channels are most effective at driving final conversions?

  • Are there opportunities to optimize attribution modeling?

Paid SearchSocialEmailDisplayOrganicDirectchannel0.0%100.0%200.0%300.0%sum(attribution_percentage)sum(attribution_percentage)What is the Attribution Distribution Across Channels?Attribution shows varying impact across different marketing touchpoints

Campaign ROI Performance

Campaign spend vs. revenue visualization with ROI metrics

Questions to Consider:

$20,000$40,000$60,000$80,000$100,000sum(spend)$100,000$200,000$300,000$400,000sum(revenue)Paid SearchSocialEmailDisplayOrganicDirectHow Do Campaigns Compare in Terms of ROI?Email and Paid Search campaigns show highest return on investment

  • Which campaigns are delivering the best ROI?

  • How does spend correlate with revenue across channels?

  • Are there any campaigns significantly underperforming?

  • Which channels are most cost-effective?

  • How does ROI vary across different marketing channels?

  • Are there opportunities to optimize spend allocation?

Paid SearchSocialEmailDisplayOrganicDirectchannel0.020.040.060.080.0sum(roi)sum(roi)What is the ROI Distribution by Channel?ROI varies significantly across marketing channels

Customer Journey Analysis

Customer journey visualization showing path to conversion

Questions to Consider:

Paid Search > EmailSocial > EmailOrganic > Paid SearchDisplay > Socialpath_sequence02,0004,0006,0008,000sum(conversion_count)sum(conversion_count)What are the Most Common Conversion Paths?Multi-touch journeys show varied paths to conversion

  • What are the most effective touchpoint combinations?

  • How long is the typical path to conversion?

  • Which channel combinations should we prioritize?