Quarterly Customer Churn Risk Assessment

Track and analyze customer health indicators, engagement metrics, and risk factors to proactively identify and address potential churn risks across customer segments.

Report Objective

Monitor and assess customer churn risk indicators on a quarterly basis to identify early warning signs, evaluate customer health trends, and enable proactive intervention strategies across different customer segments.

Customer Health and Segment Analysis

Analysis of customer health scores and usage patterns across different segments.

Questions to Consider:

2024-Q12024-Q12024-Q2quarter_date707580sum(health_score) vs. customer_segmentHow are Customer Health Scores Trending by Segment?Health score trends across customer segments show varying patterns of risk
  • Which customer segments show declining health scores?

  • Are there consistent patterns in health score variations?

  • What is the quarter-over-quarter change in average health scores?

Risk Level Distribution and Trends

Assessment of customer distribution across risk levels and quarterly changes.

Questions to Consider:

  • How has the distribution of risk levels changed quarter-over-quarter?

  • What percentage of customers fall into high-risk categories?

  • Are there specific segments overrepresented in high-risk categories?

LowMediumHighrisk_level050010001500sum(customer_count)Distribution of Customers Across Risk LevelsCustomer risk level distribution shows concentration areas

Engagement and Satisfaction Metrics

Evaluation of feature adoption rates and their impact on customer satisfaction.

Questions to Consider:

60%65%70%75%feature_adoption_rate+30+35+40nps_scoreFeature Adoption and NPS Score CorrelationRelationship between feature adoption and customer satisfaction
  • Is there a strong correlation between feature adoption and NPS?

  • Which customers are outliers in this relationship?

  • What are the key adoption thresholds that correlate with higher NPS?

Areas for Further Investigation