Quarterly Digital Marketing Analytics Strategy Review

A comprehensive analysis of digital marketing performance across channels, content engagement, and ROI metrics to guide strategic decision-making and optimize marketing investments.

Report Objective

Evaluate the effectiveness of digital marketing initiatives across all channels, assess content performance, and analyze return on investment metrics to optimize strategy and resource allocation for the upcoming quarter.

Channel Performance Analysis

Bar chart comparing channel performance metrics and ROI

Questions to Consider:

Paid SearchSocialDisplayEmailchannel020,00040,00060,00080,000sum(conversions)Paid SearchSocialDisplayEmailHow are different channels performing in terms of spend vs. conversions?Paid Search leads in conversions while Email shows highest efficiency
  • Which channels show the highest conversion volume?

  • How does conversion efficiency compare to channel spend?

  • Are there opportunities to reallocate budget based on performance?

  • How has channel performance evolved over time?

  • Are there consistent seasonal patterns to consider?

  • Which channels show the most growth potential?

2022-Q22022-Q22022-Q3quarter_date80,00090,000100,000110,000120,000sum(clicks) vs. channelsum(clicks)channelWhat are the quarterly trends in channel performance?Channel performance shows seasonal patterns with Q4 peaks

Content Engagement Metrics

Bar chart analyzing content performance by type

Questions to Consider:

BlogVideoInfographicEbookWhitepapercontent_type01000200030004000sum(avg_time_on_page)sum(avg_time_on_page)How do different content types compare in engagement metrics?Video and whitepapers show highest engagement times
  • Which content types keep visitors engaged longest?

  • How does engagement time correlate with conversion rates?

  • What content types should we prioritize?

  • Which content types are most effective at converting?

  • How does bounce rate impact conversion performance?

  • What optimization opportunities exist for lower-performing content?

BlogVideoInfographicEbookWhitepapercontent_type0.0%20.0%40.0%60.0%80.0%100.0%sum(conversion_rate)sum(conversion_rate)What is the conversion rate by content type?Whitepapers lead in conversion rate performance

ROI and Campaign Effectiveness

Bar chart showing ROI metrics by campaign type

Questions to Consider:

AwarenessLead GenerationConversionRetargetingcampaign_type0.050.0100.0sum(return_on_ad_spend)sum(return_on_ad_spend)How do campaign types compare in ROAS and CPA?Retargeting campaigns show highest ROAS with lowest CPA
  • Which campaign types deliver the best ROI?

  • How does customer lifetime value vary by campaign type?

  • Where should we focus budget allocation?