Quarterly E-commerce Performance Review - Home Furnishings
Comprehensive analysis of e-commerce performance metrics focusing on revenue growth, channel effectiveness, and category performance to guide strategic decisions and optimize online sales operations.
Report Objective
Track and analyze key e-commerce performance metrics across revenue, customer behavior, and product categories to identify growth opportunities and optimize online sales operations for the home furnishings retail business. This quarterly review enables strategic decision-making around inventory, marketing channels, and category mix.
Revenue and Order Trends
Analysis of quarterly revenue performance and order volume trends
Questions to Consider:
How has quarterly revenue and order volume grown year-over-year?
What is the trend in average order value and what factors are driving changes?
Are there seasonal patterns in revenue and order volume we should plan for?
What is the year-over-year growth rate?
Are there consistent seasonal patterns?
How does this compare to industry benchmarks?
What is driving changes in AOV?
How does AOV vary by customer segment?
What strategies could improve AOV?
Channel Performance
Evaluation of marketing channel effectiveness and conversion rates
Questions to Consider:
Which channels are driving the highest conversion rates?
How has channel performance evolved over time?
Where should we focus our marketing investments for optimal returns?
Which channels should receive increased investment?
How can we improve underperforming channels?
What is the cost of acquisition by channel?
Category Performance
Analysis of product category contribution and profitability
Questions to Consider:
Which categories drive the highest revenue share?
How do margins vary across categories?
What opportunities exist for category mix optimization?
Which categories should be expanded?
How can we optimize the category mix?
Are there opportunities in underperforming categories?