Quarterly Media Mix Performance Analysis

Track and analyze cross-channel media performance, spending efficiency, and campaign effectiveness across paid, owned, and earned channels to optimize media allocation and maximize ROI.

Report Objective

Evaluate the effectiveness of media investments across channels, analyze performance trends, and identify opportunities for optimization in media mix allocation. Focus on ROI metrics, audience reach, and engagement across different media channels to inform strategic planning decisions.

Channel Performance & ROI Analysis

Line and bar charts comparing channel performance metrics and ROI

Questions to Consider:

Paid SearchSocial MediaDisplayConnected TVVideoAudioNativechannel0.010.020.030.0sum(roi)sum(roi)How does ROI vary across media channels?Channel ROI comparison shows significant variation with Paid Search leading performance

  • Which channels are delivering the highest ROI?

  • How has ROI changed quarter over quarter?

  • Are there channels consistently underperforming?

  • How is spending evolving across channels?

  • Which channels are seeing the largest changes in investment?

  • Are there seasonal patterns in channel spending?

Feb 2024Mar 2024Apr 2024date$400,000$500,000$600,000sum(spend) vs. channelsum(spend)channelWhat are the quarterly spending trends by channel?Media spend distribution shows seasonal patterns and strategic shifts

Audience Reach & Engagement

Bar charts showing reach and engagement metrics by channel

Questions to Consider:

Paid SearchSocial MediaDisplayConnected TVVideoAudioNativechannel0.05.0M10M15Msum(reach)sum(reach)How does audience reach compare across channels?Reach varies significantly by channel with digital platforms showing strongest performance

  • Which channels provide the greatest reach?

  • How has reach evolved quarter over quarter?

  • Are there opportunities to expand reach in specific channels?

  • Which channels drive the highest engagement?

  • How do engagement rates correlate with spend?

  • Are there opportunities to improve engagement across channels?

Paid SearchSocial MediaDisplayConnected TVVideoAudioNativechannel0.0%20.0%40.0%60.0%sum(engagement_rate)sum(engagement_rate)What are the engagement rates by channel?Engagement metrics show varying effectiveness across channels

Budget Allocation & Efficiency

Charts comparing spend allocation and efficiency metrics

Questions to Consider:

Paid SearchSocial MediaDisplayConnected TVVideoAudioNativechannel0.0%50.0%100.0%150.0%sum(budget_share)sum(budget_share)How is budget allocated across channels?Budget distribution reveals investment priorities and opportunities

  • Is budget allocation aligned with performance?

  • Which channels are under/over-invested?

  • How has budget allocation evolved over time?

  • Which channels have the most efficient CPA?

  • How does CPA correlate with other performance metrics?

  • Are there opportunities to optimize high-CPA channels?

Paid SearchSocial MediaDisplayConnected TVVideoAudioNativechannel$0$500$1,000$1,500$2,000sum(cpa)sum(cpa)How does Cost Per Acquisition vary by channel?CPA analysis reveals efficiency opportunities across channels

Areas for Additional Analysis