Quarterly Member Satisfaction Review

Track and analyze member satisfaction trends, service area performance, and engagement metrics to ensure high-quality member experience and identify areas for improvement.

Report Objective

This quarterly analysis examines member satisfaction across all service areas, tracking overall satisfaction scores, Net Promoter Score (NPS), and specific service area ratings. The report aims to identify trends in member experience, highlight areas of excellence, and uncover opportunities for service enhancement.

Overall Member Satisfaction Trends

Line chart tracking overall satisfaction and NPS scores over time

Questions to Consider:

2024-Q22024-Q22024-Q3quarter10.020.030.040.050.0overall_satisfaction vs. nps_scoreoverall_satisfactionnps_scoreHow are Overall Satisfaction and NPS Trending?Member satisfaction shows positive momentum with NPS reaching 65 in Q1 2025
  • What factors are driving the recent improvement in satisfaction scores?

  • How do seasonal factors affect member satisfaction?

  • Are survey response rates consistent across quarters?

Service Area Performance

Bar chart comparing satisfaction scores across different service areas

Questions to Consider:

  • Which service areas have the highest member satisfaction?

  • Is there a correlation between complaints and satisfaction scores?

  • What best practices from high-performing areas can be applied elsewhere?

Fitness CenterGroup ClassesAquaticsPersonal TrainingMember ServicesYouth Programsservice_area0.020.040.060.0sum(satisfaction_score)sum(satisfaction_score)How Do Service Areas Compare in Member Satisfaction?Aquatics leads with 4.8/5 satisfaction while Youth Programs shows room for improvement

Member Engagement and Retention

Line chart showing visit frequency and retention rates

Questions to Consider:

2024-Q22024-Q22024-Q3quarter2.04.06.08.0avg_visits_per_month vs. retention_rateavg_visits_per_monthretention_rateHow Are Member Engagement Metrics Trending?Q1 2025 shows highest engagement with 9.2 visits per month and 93% retention
  • What drives increases in visit frequency?

  • How does visit frequency correlate with retention rates?

  • Are there specific programs driving higher engagement?