Track and analyze the performance of circulation revenue streams across print and digital channels, focusing on subscriber mix, revenue contribution by product type, and key circulation metrics to optimize revenue and readership strategy.
Report Objective
Monitor and evaluate the composition and trends of circulation revenue streams across print and digital products, analyzing subscriber behavior, revenue mix changes, and product performance to guide strategic decisions in subscription pricing, product development, and customer retention.
Revenue Mix Analysis
Stacked bar chart showing revenue contribution by product type
Questions to Consider:
How has the revenue mix between print and digital subscriptions evolved?
Which subscription types are showing the strongest growth?
What is the impact of promotional pricing on revenue mix?
How do seasonal patterns affect different revenue streams?
What is the quarter-over-quarter change in revenue mix?
How are digital vs print revenue streams trending?
Which product types show seasonal patterns?
Which products contribute most to overall revenue?
How does premium vs basic pricing impact revenue mix?
What opportunities exist for revenue optimization?
Subscriber Base Composition
Bar charts comparing subscriber counts and revenue per subscriber across products
Questions to Consider:
What is the distribution of subscribers across different product tiers?
How is average revenue per subscriber trending?
Which subscriber segments show the highest retention rates?
What is the penetration rate of premium vs. basic subscriptions?
How is subscriber distribution changing over time?
Which subscription types show highest growth?
What is the relationship between subscriber count and revenue?
How do pricing tiers affect revenue per subscriber?
What is the impact of promotional pricing?
Which products have the most pricing optimization potential?
Digital Engagement Metrics
Line chart tracking digital subscription metrics
Questions to Consider:
How are digital activation rates trending?
What is the relationship between engagement and retention?
Which content types drive the highest engagement?
How do trial conversions compare to direct subscriptions?
What drives differences in activation rates between tiers?