Comprehensive analysis of territory performance across key sales metrics including revenue achievement, deal velocity, product mix, and pipeline health to identify opportunities and risks.
Report Objective
Track and analyze sales performance across territories to identify trends, opportunities, and risks. Focus on revenue achievement, win rates, product mix, and pipeline health to support strategic territory management and resource allocation decisions.
Territory Revenue Performance
Bar chart showing revenue by territory with quarter-over-quarter comparison
Questions to Consider:
Which territories are showing the strongest/weakest performance?
How has the revenue distribution across territories changed?
Are there specific territories showing concerning trends?
Which territories show the strongest year-over-year growth?
Are there territories consistently underperforming their targets?
How does territory revenue align with market potential?
Deal Success Metrics
Scatter plot comparing win rates and deal volumes across territories
Questions to Consider:
How do conversion rates vary by territory?
Which territories are most efficient at closing deals?
Are there territories that need additional sales support?
Which territories have the best combination of volume and win rate?
Are there territories that need sales effectiveness training?
How do deal volumes correlate with win rates?
Product Mix Analysis
Bar chart showing product category revenue share by territory
Questions to Consider:
How does product mix vary across territories?
Are certain territories over-reliant on specific product categories?
What opportunities exist for product diversification?
Which territories have the most balanced product mix?
Are there opportunities to expand certain product categories?
How does product mix align with territory strategy?
Pipeline Health
Line chart tracking pipeline value and average deal size trends
Questions to Consider:
How healthy is the pipeline in each territory?
Are there concerning trends in deal sizes?
Which territories need pipeline development support?
Which territories show concerning pipeline trends?
How does pipeline coverage vary by territory?
Are there seasonal patterns in pipeline development?