Track and analyze the effectiveness of visual merchandising strategies across retail locations, focusing on sales performance, customer engagement, and merchandise rotation impact to optimize store layout and display effectiveness.
Report Objective
Evaluate the impact of visual merchandising strategies on retail performance metrics, analyzing customer engagement patterns, sales effectiveness, and display optimization opportunities to drive informed decisions for upcoming quarter's visual strategy.
Sales Performance by Display Type
Bar chart comparing sales performance across different display types
Questions to Consider:
Which display types are generating the highest sales per square foot?
How do conversion rates vary by display type?
What is the quarter-over-quarter trend in display effectiveness?
Which display types consistently outperform others?
How does seasonality affect display performance?
What is the ROI for each display type?
Which displays show improving conversion trends?
Are there seasonal patterns in conversion rates?
How do conversion rates correlate with sales performance?
Customer Engagement Analysis
Line chart showing customer dwell time and interaction rates by location
Questions to Consider:
Which store locations show the highest customer engagement?
How does dwell time correlate with interaction rates?
Are there seasonal patterns in customer engagement?
Which locations capture customer attention most effectively?
How does dwell time vary by location?
What is the relationship between location and engagement?
Which locations show improving interaction trends?
Are there patterns in customer engagement by quarter?
How do interaction rates correlate with sales?
Merchandise Rotation Impact
Scatter plot examining relationship between refresh frequency and sales lift
Questions to Consider:
What is the optimal refresh frequency for maximizing sales lift?
How does the impact of rotation vary across quarters?
Are there diminishing returns on frequent rotations?
What is the optimal refresh frequency for sales lift?