Track and analyze advertising revenue performance across platforms and ad types, focusing on key revenue metrics, campaign performance, and advertiser relationships to optimize revenue generation and client satisfaction.
Report Objective
Monitor weekly advertising revenue trends, campaign performance metrics, and advertiser engagement to identify growth opportunities and potential risks while ensuring sustainable revenue generation across all advertising channels and platforms.
Revenue Performance Analysis
Line chart showing weekly revenue trends with platform breakdown
Questions to Consider:
How is total advertising revenue trending week-over-week?
Which platforms are driving the strongest revenue growth?
Are there any concerning trends in specific ad types or platforms?
What is the week-over-week revenue growth rate?
How is the platform mix evolving?
Are there any seasonal patterns in platform performance?
Which ad types are showing the strongest growth?
How balanced is our revenue mix across ad types?
Are there opportunities to grow underperforming ad types?
Campaign Performance Metrics
Bar chart comparing key performance metrics across platforms
Questions to Consider:
How are engagement metrics (CTR, viewability) trending?
Which ad types are delivering the best performance?
Are there opportunities to optimize underperforming segments?
How are engagement metrics trending over time?
Are there any concerning performance drops?
Which campaigns are driving the strongest performance?
How is user engagement trending?
Are there specific content types driving longer engagement?
What factors are influencing time on page?
Advertiser Health Metrics
Tracking advertiser activity and retention
Questions to Consider:
How is advertiser retention trending?
What is the distribution of advertiser spend?
Are we effectively growing our advertiser base?
week_date
active_advertisers
avg_spend_per_advertiser
advertiser_retention_rate
2024-02-15
110
$5,000
85.0%
2024-02-16
111
$4,834
85.9%
2024-02-17
109
$5,084
85.8%
2024-02-18
111
$5,233
86.4%
2024-02-19
112
$5,164
86.5%
2024-02-20
110
$5,150
86.1%
2024-02-21
114
$5,073
86.3%
2024-02-22
113
$5,166
86.1%
2024-02-23
114
$5,209
86.9%
2024-02-24
111
$5,170
86.9%
How is our advertiser base growing over time?
What is the trend in average spend per advertiser?
Are we maintaining healthy advertiser retention rates?