Track and analyze booking patterns, channel performance, and market segment behavior to optimize revenue management and distribution strategies
Report Objective
Monitor weekly booking activity across all channels and segments to identify trends, opportunities, and potential risks in reservation patterns. This analysis helps optimize pricing strategies, channel management, and resource allocation.
Reservation Volume and Revenue Trends
Analysis of booking volume and revenue patterns across channels
Questions to Consider:
How do current booking volumes compare to previous weeks?
Which channels are driving the most revenue?
Are there any significant shifts in channel mix?
What is the week-over-week change in booking volume?
Which channels show the strongest growth?
Are there any seasonal patterns emerging?
How does current revenue compare to recent weeks?
Which channels are generating the highest revenue?
What is the average revenue per booking?
Booking Window Analysis
Examination of lead time patterns by market segment
Questions to Consider:
How are booking windows trending for different market segments?
What is the relationship between lead time and cancellation rates?
Are there emerging patterns in advance booking behavior?
How are lead times changing by segment?
Which segments book furthest in advance?
Are there any concerning trends in booking windows?
Which segments have the highest cancellation rates?
Are there any concerning trends in cancellations?
How do cancellation rates correlate with booking windows?
Potential Areas of Focus
Analyze channel contribution and costs to optimize distribution mix
Review pricing strategies based on booking window patterns
Assess market segment performance and targeting effectiveness
Monitor cancellation trends and adjust overbooking policies
Evaluate channel partner performance and contract terms
Review revenue management system parameters and rules
Analyze competitive positioning and rate parity
Assess marketing campaign effectiveness on booking pace