Weekly Campaign Performance Summary

Track and analyze advertising campaign effectiveness across channels, focusing on key performance metrics including reach, engagement, conversion rates, and ROI to optimize marketing spend and campaign strategy.

Report Objective

Monitor and evaluate the performance of active marketing campaigns across all channels on a weekly basis, identifying trends in engagement, conversion rates, and cost metrics to enable data-driven optimization decisions and maximize marketing ROI.

Campaign Reach and Engagement

Line chart showing daily reach and engagement metrics across channels

Questions to Consider:

2025-03-012025-04-012025-05-01date70,00080,00090,000impressionsimpressionsHow is Campaign Reach Trending?Daily impression volume shows consistent growth with peak mid-week performance

  • What is the day-over-day trend in impression volume?

  • Are there consistent patterns in daily reach?

  • How does current reach compare to previous weeks?

  • What is the trend in engagement rates?

  • Are higher impression days seeing proportional engagement?

  • Which days show the strongest engagement performance?

2025-03-012025-04-012025-05-01date4.5%5.0%5.5%engagement_rateengagement_rateHow are Engagement Rates Performing?Engagement rates show positive correlation with impression volume

Conversion Performance

Bar chart comparing conversion rates and costs across campaigns

Questions to Consider:

Summer PromotionProduct LaunchBrand AwarenessLead GenerationRetargetingSocial Mediacampaign_name0.0%50.0%100.0%sum(conversion_rate)SocialDisplaySearchEmailWhich Campaigns Have the Highest Conversion Rates?Conversion rates vary significantly by campaign and channel

  • Which campaigns are converting above average?

  • How do conversion rates vary by channel?

  • Are there specific campaign-channel combinations that excel?

  • Which campaigns have the most efficient conversion costs?

  • How do costs vary by channel?

  • Are higher conversion rates correlating with lower costs?

Summer PromotionProduct LaunchBrand AwarenessLead GenerationRetargetingSocial Mediacampaign_name$0.00$500.00$1,000.00sum(cost_per_conversion)SocialDisplaySearchEmailHow Do Cost Per Conversion Rates Compare?Cost efficiency varies significantly across campaigns

Campaign ROI Analysis

Table showing key ROI metrics by campaign

Questions to Consider:

campaign_namespendrevenueroi
Summer Promotion$29,652$46,5272.8
Product Launch$18,652$22,1924.7
Brand Awareness$34,109$22,5211.7
Lead Generation$50,000$17,7523.6
Retargeting$11,858$52,2032.9
Social Media$12,738$101,6653.3
Summer Promotion$21,617$64,2314.4
Product Launch$28,636$15,0002.3
Brand Awareness$5,711$69,7894.3
Lead Generation$50,000$100,0117.1

  • Which campaigns are delivering the highest ROI?

  • How does spend efficiency compare across campaigns?

  • Are higher-spend campaigns delivering proportional returns?