Track and analyze circulation performance across print and digital publications, monitoring subscriber trends, publication-specific performance, and churn metrics to optimize circulation strategy and maintain subscriber base.
Monitor weekly circulation performance across all publications, tracking total circulation numbers, publication-specific trends, subscription mix, and churn metrics to identify opportunities for growth and areas requiring attention.
Line chart showing weekly circulation trends and bar chart comparing publication performance
Questions to Consider:
How are overall circulation numbers trending week-over-week?
Which publications are showing strongest/weakest performance?
Are there any seasonal patterns affecting circulation?
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Bar chart showing distribution of print vs digital subscriptions
Questions to Consider:
What is the current balance between print and digital subscriptions?
How is the mix evolving over time?
Which subscription type shows stronger retention?
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Line chart tracking weekly churn rates
Questions to Consider:
What is the current churn rate and how has it changed?
Are there specific factors contributing to subscription cancellations?
How does retention vary across different subscription types?
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Analyze circulation patterns by geographic region and demographic segments
Investigate correlation between content themes and circulation performance
Review pricing strategy impact on subscription retention
Assess effectiveness of circulation promotion campaigns
Evaluate delivery performance metrics and their impact on retention
Monitor competitive landscape and market share trends
Analyze subscriber engagement metrics across print and digital platforms
Review subscription conversion funnel from trials to paid subscriptions