Weekly Circulation Performance Report

Track and analyze circulation performance across print and digital publications, monitoring subscriber trends, publication-specific performance, and churn metrics to optimize circulation strategy and maintain subscriber base.

Report Objective

Monitor weekly circulation performance across all publications, tracking total circulation numbers, publication-specific trends, subscription mix, and churn metrics to identify opportunities for growth and areas requiring attention.

Circulation Volume and Trends

Line chart showing weekly circulation trends and bar chart comparing publication performance

Questions to Consider:

2024-03-012024-04-012024-05-01week_date84,00085,00086,000total_circulationtotal_circulationHow are Weekly Print Circulation Numbers Trending?Track week-over-week changes in total print circulation across publications
  • What is the week-over-week change in total circulation?

  • Are there any seasonal patterns in circulation numbers?

  • How do current circulation numbers compare to same period last year?

  • Which publications are showing strongest/weakest circulation?

  • How does circulation vary by publication type?

  • What is the distribution of circulation across our portfolio?

City DailyBusiness WeeklyWeekend MagazineTech Monthlypublication_name0100,000200,000300,000400,000500,000sum(weekly_circulation)DailyWeeklyMonthlyPublication-wise Circulation PerformanceCompare circulation trends across different publications

Subscription Mix Analysis

Bar chart showing distribution of print vs digital subscriptions

Questions to Consider:

PrintDigitalsubscription_type0500,0001,000,0001,500,0002,000,000sum(subscriber_count)sum(subscriber_count)Digital vs Print Subscription DistributionAnalyze the balance between print and digital subscriptions
  • What is the current mix of print vs digital subscribers?

  • How is the ratio of digital to print subscriptions changing?

  • Which subscription type shows stronger growth?

Subscriber Retention

Line chart tracking weekly churn rates

Questions to Consider:

  • What is the current churn rate and how has it changed?

  • Are there specific events correlating with higher churn?

  • How does churn vary between subscription types?

2024-03-012024-04-012024-05-01week_date2.2%2.4%2.6%churn_ratechurn_rateSubscription Churn AnalysisMonitor weekly subscription cancellation rates

Areas for Additional Focus