Weekly Digital Marketing Channel Performance Report

Track and analyze the performance of digital marketing channels across key metrics including engagement, conversion, and cost efficiency to optimize channel mix and marketing spend.

Report Objective

Monitor and evaluate the weekly performance of digital marketing channels (Paid Search, Social, Display, Email) across engagement metrics, conversion rates, and cost efficiency to optimize channel allocation and improve ROI.

Channel Engagement Metrics

Line chart showing weekly trends in impressions and clicks by channel

Questions to Consider:

2024-12-012025-01-012025-02-01week_date700K800K900K1.0M1.1Msum(impressions) vs. channelsum(impressions)channelHow are impressions trending across channels?Weekly impression volume by channel shows varying engagement levels

  • What is the week-over-week change in impressions by channel?

  • Are there any channels showing consistent growth or decline?

  • How do seasonal events impact impression volume?

  • Which channels are most effective at driving user engagement?

  • How do CTRs compare to industry benchmarks?

  • Are there opportunities to improve ad creative or targeting?

Paid SearchSocialDisplayEmailchannel0.0%20.0%40.0%60.0%80.0%sum(ctr)sum(ctr)How do click-through rates compare across channels?CTR performance varies significantly by channel type

Conversion Performance

Bar chart comparing conversion rates and costs across channels

Questions to Consider:

Paid SearchSocialDisplayEmailchannel0.0%20.0%40.0%60.0%80.0%100.0%sum(conversion_rate)sum(conversion_rate)How are conversion rates performing by channel?Conversion effectiveness varies across digital channels

  • Which channels are most effective at converting users?

  • How do conversion rates compare to previous periods?

  • Are there specific campaigns driving higher conversion rates?

  • Which channels are most cost-effective for conversions?

  • How has cost efficiency changed over time?

  • Are there opportunities to optimize high-cost channels?

Paid SearchSocialDisplayEmailchannel$0.00$500.00$1,000.00$1,500.00sum(cost_per_conversion)sum(cost_per_conversion)What is the cost efficiency of each channel?Cost per conversion reveals channel efficiency differences

Budget Allocation & ROI

Scatter plot analyzing spend vs. conversions by channel

Questions to Consider:

1.2K1.4K1.6K1.8Ksum(form_submissions)$60.00$70.00$80.00$90.00$100.00sum(cost_per_conversion)Paid SearchSocialDisplayEmailHow does spend correlate with form submissions?Channel ROI analysis shows varying efficiency levels

  • Which channels show the best relationship between spend and results?

  • Are there diminishing returns in any channels?

  • How should budget be reallocated based on performance?