Track and analyze content performance, reader engagement, and retention metrics across publishing platforms to optimize content strategy and audience growth
Monitor weekly content performance metrics, reader engagement patterns, and audience retention to inform content strategy, identify high-performing categories, and optimize reader experience across publishing platforms.
Analysis of pageviews, time on page, and social sharing metrics to understand content consumption patterns
Questions to Consider:
How are overall engagement metrics trending week-over-week?
Which content formats and topics drive the highest engagement?
What is the relationship between social sharing and pageviews?
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Breakdown of engagement metrics by content category to identify strengths and opportunities
Questions to Consider:
Which categories consistently drive the highest engagement?
How does session duration vary across different content types?
Are there emerging topics or categories showing growth potential?
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Tracking of reader retention metrics and new subscriber acquisition
Questions to Consider:
What is the trend in reader retention rates?
How effective are we at converting engaged readers to subscribers?
Which content types correlate with higher retention rates?
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Evaluate content distribution strategy across different platforms and channels
Analyze the impact of content length and format on engagement metrics
Review social sharing patterns and their correlation with content performance
Investigate opportunities to optimize content scheduling and timing
Assess the effectiveness of different content formats in driving retention
Examine reader journey patterns and content discovery paths
Review mobile vs. desktop engagement patterns
Analyze the impact of headlines and metadata on content performance