Weekly Content Analytics and Engagement Metrics Summary

Track and analyze content performance, reader engagement, and retention metrics across publishing platforms to optimize content strategy and audience growth

Report Objective

Monitor weekly content performance metrics, reader engagement patterns, and audience retention to inform content strategy, identify high-performing categories, and optimize reader experience across publishing platforms.

Content Engagement Overview

Analysis of pageviews, time on page, and social sharing metrics to understand content consumption patterns

Questions to Consider:

2024-12-012025-01-012025-02-01week_date200K400K600K800Ktotal_pageviews vs. avg_time_on_pagetotal_pageviewsavg_time_on_pageHow is overall content engagement trending?Weekly pageviews and average time on page showing engagement patterns
  • What are the week-over-week trends in total pageviews?

  • How does time on page correlate with overall traffic?

  • Are there any seasonal patterns in engagement metrics?

Content Category Performance

Breakdown of engagement metrics by content category to identify strengths and opportunities

Questions to Consider:

  • Which categories consistently perform above average?

  • How does session duration vary across categories?

  • Are there opportunities to expand high-performing categories?

NewsTechnologyLifestyleBusinessEntertainmentSportscategory0.0%100.0%200.0%300.0%400.0%sum(engagement_rate)sum(engagement_rate)Which content categories drive the highest engagement?Engagement rates and session duration by content category

Reader Retention Analysis

Tracking of reader retention metrics and new subscriber acquisition

Questions to Consider:

2024-12-012025-01-012025-02-01week_date50000.0%100000.0%retention_rate vs. new_subscribersretention_ratenew_subscribersHow effective are we at retaining readers?Weekly retention rates and new subscriber acquisition
  • What is the trend in reader retention?

  • How does new subscriber acquisition impact retention?

  • Are there specific content strategies driving retention?

Areas for Further Analysis