Track and analyze key revenue management metrics including occupancy, ADR, RevPAR, and competitive positioning to optimize pricing and distribution strategies while maintaining market share.
Report Objective
Monitor weekly performance across key revenue metrics, distribution channels, and market positioning to identify opportunities for revenue optimization and market share growth. This report focuses on occupancy trends, pricing effectiveness, channel mix, and competitive positioning.
Occupancy and Rate Performance
Line chart showing occupancy rate and ADR trends by segment
Questions to Consider:
How are occupancy rates trending across different segments?
Is ADR growth aligned with market conditions and demand patterns?
What is the correlation between occupancy and rate changes?
Which segments are showing the strongest occupancy trends?
Are there any seasonal patterns affecting specific segments?
How do occupancy rates compare to previous year?
How does ADR vary across different segments?
Is RevPAR growth driven by rate or occupancy?
Which segments show the highest RevPAR potential?
Distribution Channel Analysis
Bar chart displaying booking volume and revenue by channel
Questions to Consider:
Which channels are delivering the highest revenue contribution?
How is the channel mix evolving week over week?
Are there opportunities to optimize channel costs and profitability?
Which channels are generating the highest booking volume?
How is the mix of business evolving?
Are there opportunities to shift share to more profitable channels?
Which channels deliver the highest revenue?
How do channel costs impact net revenue?
Are there opportunities to improve channel yield?
Competitive Position
Line chart tracking RevPAR Index and Market Penetration
Questions to Consider:
How does our RevPAR performance compare to the competitive set?
Are we maintaining or growing our market share?
What pricing adjustments are needed based on competitive positioning?
How does our RevPAR index compare to the competitive set?
Are we maintaining our market share position?
What pricing strategies should we adjust based on competitive positioning?