Track and analyze advertising spend across channels, monitoring key performance metrics including ROAS, conversion rates, and channel effectiveness to optimize budget allocation and campaign performance.
Report Objective
Monitor weekly media investment performance across all advertising channels, tracking spend efficiency, return on ad spend (ROAS), and channel-specific metrics to optimize budget allocation and improve campaign effectiveness.
Overall Media Investment Performance
Analysis of total media spend trends and return on ad spend metrics
Questions to Consider:
How is total media spend trending week-over-week?
What is the relationship between spend levels and ROAS?
Are there specific spending thresholds that correlate with improved performance?
What is the week-over-week change in total media spend?
How does ROAS correlate with spending levels?
Are there any seasonal patterns in spend or efficiency?
Channel Performance Analysis
Detailed examination of channel-specific metrics and effectiveness
Questions to Consider:
Which channels are delivering the strongest conversion rates?
How effective is the current budget allocation across channels?
What trends are emerging in channel performance?
Which channels are most efficient at driving conversions?
How does spend level impact conversion performance?
Are there opportunities to reallocate budget based on performance?
How has the channel mix evolved over time?
Are there channels showing consistent growth or decline?
Is the current allocation aligned with performance metrics?
Channel Performance Details
Detailed breakdown of performance metrics by channel
Questions to Consider:
How do impression volumes correlate with spend by channel?
Which channels show the best efficiency metrics?
Are there opportunities for optimization in underperforming channels?
Which channels are receiving the largest share of budget?
How do impression volumes vary by channel?
Where are we seeing the highest and lowest conversion rates?
week_date
channel
channel_spend
impressions
conversion_rate
2024-11-15
Paid Search
$12,000
850k
280.0%
2024-11-16
Social
$11,422
870k
296.7%
2024-11-17
Display
$11,726
920k
298.4%
2024-11-18
Video
$11,402
950k
301.9%
2024-11-19
Paid Search
$10,445
940k
319.2%
2024-11-20
Social
$10,446
910k
325.5%
2024-11-21
Display
$10,162
950k
312.9%
2024-11-22
Video
$10,101
990k
323.8%
2024-11-23
Paid Search
$9,366
960k
316.3%
2024-11-24
Social
$9,339
1.0M
318.4%
Areas for Additional Investigation
Analyze impact of creative variations on channel performance
Investigate optimal spending thresholds for each channel
Review audience targeting effectiveness across channels
Assess creative format performance within each channel
Evaluate day-part and day-of-week performance patterns
Analyze competitive spending patterns and share of voice