Track and analyze key membership metrics including new sign-ups, cancellations, attendance patterns, and facility utilization to optimize member retention and experience.
Report Objective
Monitor and analyze weekly membership dynamics, engagement levels, and facility utilization to identify trends, optimize member experience, and support retention strategies.
Membership Growth and Retention
Analysis of new memberships, cancellations, and net member change.
Questions to Consider:
What is the weekly trend in new membership acquisitions?
How do cancellation rates compare to historical averages?
What is the net impact on total membership base?
Are there seasonal patterns in membership changes?
What is the week-over-week change in new memberships?
Are we meeting our new member acquisition targets?
How do current numbers compare to seasonal expectations?
Is our membership base growing or shrinking?
What is the relationship between new signs-ups and cancellations?
Are there any concerning trends in member retention?
Member Engagement and Facility Usage
Examination of attendance patterns and facility utilization metrics.
Questions to Consider:
How are total visit numbers trending week-over-week?
What is the average frequency of member visits?
Are we approaching capacity during peak hours?
How do current utilization rates compare to targets?
What is the trend in member engagement levels?
How does current visit frequency compare to targets?
Are there patterns in usage that could inform programming?
How close are we to maximum capacity during peak hours?
Are there opportunities to better distribute facility usage?
What times show the highest and lowest utilization?
Areas for Additional Analysis
Analyze correlation between visit frequency and retention rates
Review peak hour capacity management strategies
Assess effectiveness of member engagement programs