Track and analyze key e-commerce sales metrics including revenue, orders, conversion rates, and customer behavior to identify trends and opportunities for growth.
Report Objective
Monitor weekly online sales performance across key metrics including revenue, orders, and customer behavior to identify trends, opportunities, and potential areas for optimization in our e-commerce operations.
Revenue and Order Trends
Line chart showing weekly revenue and order volume trends
Questions to Consider:
How does current week revenue compare to previous weeks and same period last year?
Are there any notable patterns in order volume fluctuations?
What is the relationship between order volume and revenue trends?
What is the week-over-week revenue growth rate?
How does current performance compare to seasonal expectations?
Are there any concerning trends in revenue pattern?
How is the conversion rate trending over time?
What factors might be influencing conversion rate changes?
Are there specific days or periods with notably different conversion rates?
Product Category Performance
Bar chart showing revenue by product category
Questions to Consider:
Which categories are driving the most revenue?
Are there significant shifts in category performance week-over-week?
How do seasonal trends affect category performance?
Which categories are showing the strongest growth?
Are there opportunities to boost underperforming categories?
How do category performances align with inventory levels?
Customer Metrics
Line chart tracking customer acquisition and behavior metrics
Questions to Consider:
How is the average order value trending?
What is the balance between new and returning customers?
Are there opportunities to improve repeat purchase rates?
How is customer acquisition trending?
What is the trend in average order value?
Are we maintaining a healthy balance of new vs returning customers?