Track and analyze online sales performance metrics for home furnishings retail, including revenue trends, product category performance, and customer acquisition efficiency to support data-driven decision making for e-commerce operations.
Report Objective
Monitor and analyze weekly e-commerce sales performance across key metrics including revenue, conversion rates, product category performance, and customer acquisition costs to identify trends, opportunities, and areas requiring attention in our online home furnishings retail operation.
Overall Sales Performance
Line chart showing weekly revenue and order volume trends
Questions to Consider:
How do current week sales compare to previous weeks?
What is the relationship between order volume and revenue?
Are there any notable patterns in conversion rates?
What is the week-over-week revenue growth rate?
Are there any concerning trends in revenue performance?
How does current performance compare to seasonal expectations?
How is the conversion rate trending?
What factors might be influencing conversion rate changes?
Are there specific days or periods with notably different performance?
Product Category Analysis
Bar chart displaying revenue by product category
Questions to Consider:
Which categories are driving the most revenue?
How has category mix changed over time?
Are there seasonal patterns in category performance?
Which categories are top performers?
Are there categories showing unexpected performance?
How balanced is our category revenue mix?
Customer Acquisition Efficiency
Comparison of traffic sources and acquisition costs
Questions to Consider:
Which channels are most efficient for customer acquisition?
How are acquisition costs trending over time?
What is the relationship between traffic volume and conversion rates?
Which channels are driving the most traffic?
How is channel mix evolving?
Are there opportunities to optimize underperforming channels?
Which channels have the most efficient acquisition costs?
Are there channels with concerning cost trends?
How do acquisition costs align with channel revenue performance?