Weekly E-commerce Sales Performance Report

Track and analyze online sales performance metrics for home furnishings retail, including revenue trends, product category performance, and customer acquisition efficiency to support data-driven decision making for e-commerce operations.

Report Objective

Monitor and analyze weekly e-commerce sales performance across key metrics including revenue, conversion rates, product category performance, and customer acquisition costs to identify trends, opportunities, and areas requiring attention in our online home furnishings retail operation.

Overall Sales Performance

Line chart showing weekly revenue and order volume trends

Questions to Consider:

2024-12-012025-01-012025-02-01week_date$620,000$640,000$660,000$680,000$700,000$720,000revenuerevenueWeekly Revenue TrendTrack revenue performance over the past 13 weeks

  • What is the week-over-week revenue growth rate?

  • Are there any concerning trends in revenue performance?

  • How does current performance compare to seasonal expectations?

  • How is the conversion rate trending?

  • What factors might be influencing conversion rate changes?

  • Are there specific days or periods with notably different performance?

2024-12-012025-01-012025-02-01week_date2.4%2.5%2.6%2.7%conversion_rateconversion_rateConversion Rate PerformanceMonitor site conversion rate trends

Product Category Analysis

Bar chart displaying revenue by product category

Questions to Consider:

Living RoomBedroomDining RoomHome Officecategory$0$500,000$1,000,000$1,500,000$2,000,000sum(category_revenue)sum(category_revenue)Revenue by Product CategoryCompare performance across furniture categories

  • Which categories are top performers?

  • Are there categories showing unexpected performance?

  • How balanced is our category revenue mix?

Customer Acquisition Efficiency

Comparison of traffic sources and acquisition costs

Questions to Consider:

  • Which channels are driving the most traffic?

  • How is channel mix evolving?

  • Are there opportunities to optimize underperforming channels?

Paid SearchOrganic SearchSocialDirectchannel0100,000200,000300,000sum(visitors)sum(visitors)Traffic by ChannelAnalyze visitor volume across acquisition channels

Paid SearchOrganic SearchSocialDirectchannel$0.00$200.00$400.00$600.00$800.00$1,000.00$1,200.00sum(cost_per_acquisition)sum(cost_per_acquisition)Cost per Acquisition by ChannelCompare customer acquisition costs across channels

  • Which channels have the most efficient acquisition costs?

  • Are there channels with concerning cost trends?

  • How do acquisition costs align with channel revenue performance?