Weekly E-commerce Sales Performance Report

Track and analyze online sales performance across key metrics including revenue, order volume, product categories, and customer behavior to identify trends and opportunities for growth.

Report Objective

Monitor weekly e-commerce sales performance across specialty retail categories, tracking revenue trends, product category performance, and customer behavior metrics to optimize online sales operations and identify growth opportunities.

Revenue and Order Trends

Line chart showing weekly revenue and order volume trends

Questions to Consider:

• How is overall revenue trending week-over-week?

• What is the relationship between order volume and average order value?

• Are there any seasonal patterns emerging in sales performance?

• How do current metrics compare to previous periods?

Product Category Performance

Bar chart displaying revenue by product category

Questions to Consider:

• Which categories are driving the most revenue?

• How has category mix evolved over time?

• Are there opportunities to expand high-performing categories?

• Which categories need attention or optimization?

Customer Behavior Analysis

Line chart showing conversion rates and customer type breakdown

Questions to Consider:

• How is the conversion rate trending?

• What is the distribution between new and returning customers?

• Are there opportunities to improve customer retention?

• How do different customer segments perform?

Areas for Additional Focus

• Analyze product category mix optimization opportunities

• Evaluate pricing strategies impact on average order value

• Review customer acquisition and retention metrics

• Assess promotional campaign effectiveness

• Monitor inventory levels against sales trends

• Investigate cart abandonment patterns

• Evaluate shipping and fulfillment performance

• Analyze customer feedback and satisfaction metrics