Track and analyze professional contractor customer performance across sales, ordering patterns, and customer segments to optimize service levels and identify growth opportunities.
Report Objective
Monitor and evaluate the performance of our professional contractor customer segment on a weekly basis, focusing on sales trends, product category performance, and customer segment behavior to drive strategic decisions in inventory management, pricing, and service offerings.
Pro Customer Sales Performance
Line chart showing weekly pro sales trends with order volume overlay
Questions to Consider:
How are overall pro sales trending week-over-week?
Is order frequency increasing or decreasing?
What is the relationship between order volume and total sales?
Are there any seasonal patterns emerging?
What is the week-over-week change in pro sales?
Are there any notable trends or patterns in sales performance?
How does current performance compare to previous periods?
How is average basket size trending over time?
What factors might be influencing changes in basket size?
Are there opportunities to increase average transaction value?
Product Category Analysis
Bar chart showing sales by category with week-over-week comparison
Questions to Consider:
Which product categories are driving pro customer growth?
Are there emerging shifts in category preferences?
How does category mix vary by customer segment?
What opportunities exist for category expansion?
Which categories contribute most to pro sales?
Are there significant changes in category performance?
What opportunities exist for category growth?
Customer Segment Performance
Bar chart showing sales and customer count by segment
Questions to Consider:
How are different pro customer segments performing?
What is the average spend per customer in each segment?
Are we seeing movement between segments?
Which segments show the most growth potential?
Which customer segments are showing the strongest performance?
How is the distribution of customers across segments changing?
What opportunities exist for segment growth and development?