Track and analyze the effectiveness of promotional campaigns across channels, focusing on revenue generation, discount strategy impact, and channel performance to optimize promotional ROI and customer engagement.
Report Objective
Monitor and evaluate the performance of promotional campaigns on a weekly basis, analyzing revenue impact, discount effectiveness, and channel-specific metrics to optimize promotional strategy and maximize return on investment.
Revenue and Discount Impact
Line chart showing weekly promotional revenue trends with discount rates
Questions to Consider:
How is promotional revenue trending week-over-week?
What is the relationship between discount rates and revenue generation?
Which promotion types are driving the highest revenue?
What is the week-over-week change in promotional revenue?
Are there any seasonal patterns in promotional performance?
How do current revenue levels compare to previous periods?
Which promotion types generate the highest revenue?
How do discount rates affect revenue by promotion type?
What is the optimal discount rate for each promotion type?
Channel Performance Analysis
Bar chart comparing channel conversion rates and ROAS
Questions to Consider:
Which channels are delivering the best conversion rates?
How does ROI vary across different promotional channels?
Are there specific channel-promotion type combinations that consistently perform well?
Which channels show the highest conversion rates?
How do conversion rates vary by promotion type?
Are there opportunities to optimize underperforming channels?
Which channels deliver the highest return on ad spend?
How has ROAS evolved over time for each channel?
What factors contribute to channel-specific ROAS performance?
Areas for Optimization
Analyze optimal discount thresholds by product category and customer segment
Evaluate promotion type effectiveness across different channels
Investigate customer response patterns to different promotional messaging
Assess impact of promotion timing and duration on performance
Review customer lifetime value impact of promotional activities
Examine competitive promotional landscape and market positioning
Study promotion stacking behavior and impact on margins