Track and analyze weekly sales performance across channels, product categories, and key metrics to identify trends, opportunities, and areas requiring attention in our retail operations.
Report Objective
Monitor and analyze weekly sales performance across all retail channels and product categories, focusing on revenue growth, product mix, and channel effectiveness to drive data-informed decisions for improving overall business performance.
Overall Sales Performance
Review of total revenue and units sold across all channels
Questions to Consider:
How does current week performance compare to previous weeks and same period last year?
What is the trend in average transaction value?
Are there any concerning patterns in sales volume or revenue?
What is the week-over-week revenue growth rate?
Are there any seasonal patterns in revenue?
How does current performance compare to targets?
How is average transaction value trending?
What factors are influencing changes in transaction value?
Are promotional activities impacting average sales?
Product Category Analysis
Analysis of sales performance by product category
Questions to Consider:
Which product categories are driving the most revenue?
Are there significant shifts in category mix?
How are seasonal products performing?
Which categories are the top performers?
Are there categories showing unexpected performance?
How balanced is our revenue across categories?
Channel Performance
Comparison of in-store vs online sales performance
Questions to Consider:
How are different channels contributing to overall revenue?
What are the conversion rates by channel?
Are there opportunities to improve cross-channel integration?
How balanced is our revenue across channels?
Which channel is showing stronger growth?
Are there opportunities for channel optimization?
Which channel has better conversion rates?
Are there significant differences in channel effectiveness?