Weekly User Experience & Behavior Analysis

Track and analyze key user behavior metrics, feature engagement, and satisfaction scores to optimize the online service experience and drive user retention.

Report Objective

Monitor and analyze weekly user behavior patterns, engagement metrics, and satisfaction indicators to identify opportunities for improving the online service experience, increasing user retention, and optimizing feature adoption.

User Engagement Trends

Line chart showing weekly active users and session duration trends

Questions to Consider:

Mar 2024Apr 2024May 2024week_date60K62K64K66K68Kactive_usersactive_usersHow is Weekly Active User Count Trending?Active users showing steady growth with 85,000 users in the most recent week
  • What is the week-over-week change in active users?

  • Are there any seasonal patterns in user activity?

  • How does this trend compare to our growth targets?

  • How has average session duration changed over time?

  • Are there correlations with new feature releases?

  • What user segments show the highest engagement?

Mar 2024Apr 2024May 2024week_date121213avg_session_durationavg_session_durationWhat are the Session Duration Trends?Average session duration maintained above 12 minutes with recent uptick

Feature Usage Analysis

Bar chart displaying feature usage rates across key service areas

Questions to Consider:

Core ServiceAuthenticationUser Settingsfeature_name05101520sum(usage_rate)sum(usage_rate)How are Different Features Being Utilized?Core service features show highest usage at 95% adoption rate
  • Which features have the highest and lowest adoption?

  • How has feature usage changed over time?

  • Are there opportunities to improve low-performing features?

User Satisfaction Metrics

Line chart tracking NPS and CSAT scores over time

Questions to Consider:

  • What is the overall trend in satisfaction scores?

  • Are there correlations with specific feature releases or updates?

  • How do satisfaction scores vary across user segments?

Mar 2024Apr 2024May 2024week_date40424446nps_scorenps_scoreHow are User Satisfaction Scores Trending?NPS score reached 65, showing positive user sentiment

Areas for Additional Focus